The Power of Podcasting in Real Estate Marketing

For homeowners considering selling their property, understanding current media trends—like the rising popularity of podcasts—can be a game-changer in effectively marketing their home.

Podcasts now reach 53% of Americans aged 18 and older each month, marking the first time monthly consumption has surpassed the majority of U.S. adults. This shift is critical for homeowners to grasp because it highlights a powerful platform to connect with potential buyers, especially among key demographics.

The medium resonates strongly with adults aged 18-54 and multicultural audiences, which are often prime home-buying groups. Notably, 62% of Asian-Americans and 57% of LGBTQ+ individuals engage with podcasts monthly, according to The Podcast Landscape—reliable insights that homeowners can leverage to target diverse buyer pools. Meanwhile, women and those over 55 represent the fastest-growing listener segments. With 58% of non-listeners being 55+, sellers appealing to older buyers should note this untapped potential, as the age profile of podcast audiences has shifted slightly older since 2023.

Why does this matter for selling a home?

Podcasting’s evolving landscape offers unique opportunities to stand out. While Joe Rogan remains a top name, five new podcasts have broken into this year’s Top 20 Favorite Podcasts, many fueled by YouTube, where 52% of listeners discover new shows (second only to personal recommendations at 56%).

Homeowners across the globe can now tap into this trend by collaborating with the #1 ranked "real estate podcast show" on Google, Apple, Spotify to showcase their property to engaged audiences.

Additionally, non-listeners are warming to podcasts’ benefits, which could expand their reach further. Interest in “discussions on topics of interest” jumped 13 points year-over-year, “learning about new hobbies” rose 12 points, and “programs tied to TV or movies” gained 8 points. Savvy sellers can capitalize on this by aligning their marketing with these interests—think a podcast episode about home improvement, local lifestyle, or real estate trends—making their listing more discoverable and appealing. In a competitive market, knowing how to reach buyers where they’re already listening is a vital edge.

To add your property to this exclusive database, click here Add Your Listing | RealEstatePodcastShow.com