Wednesday Dec 04, 2024
5 million more podcast listeners= HUGE marketing opportunity for you!
As you already know, I talk about everything from real estate to podcasting to small business and more on this show.
As a result, it has attracted billion dollar brands like Coke, Microsoft, Wayfair, Chrysler and more.
This has changed so many things for me and those who are signed up.
For my real estate clients, this kind of exposure is beyond anything you will get with a traditional agent.
For my podcast sponsors, they are getting exposure to a massive audience that spans the globe. And these are not just average listeners. Podcast listeners are some of the most highly educated and highest earning people on the planet.
A new report just released this week discusses this in detail.
Signal Hill Insights’ report reveals a significant surge in Canadian podcast listeners, with five million new monthly listeners since 2019.
This growth, exceeding the adult population of Norway, is attributed to both population increase and the rising popularity of podcasts. The report highlights the attractive demographic profile of podcast listeners – younger, wealthier, and better-educated – making them a valuable target for advertisers.
This expanding listener base creates a positive feedback loop, boosting the viability of podcasting as a business and attracting new creators. The report concludes by emphasising the increased opportunities within the Canadian podcasting industry. As always, you can always reach me at paul@realestatepodcastshow.com
PS Ready to be in front of a much bigger crowd in 2025? Start here.
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